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Cover: 9781398611054 | The Guide to Earned Media | Annie Pace Scranton | Taschenbuch | 2023
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The Guide to Earned Media
How to Use PR Strategies to Enhance Your Brand
Taschenbuch von Annie Pace Scranton
Sprache: Englisch

37,55 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
Über den Autor
Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City. Clients have included Away, Inc., Fast Company, the Global CMO Growth Council and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly presents on PR at industry events, including Digital Summit, Silicon Slopes, INBOUND and New York Advertising Week. She is an adjunct professor at New York University (NYU).

Scranton recently served on the Board of Directors for the Smith College Club of New York City, and she is a member of New York Women in Communications, The Step Up Network, Ellevate and Ladies who Launch. Having arranged bookings for networks including CNN, Fox News, CNBC, MSNBC and ABC early into her career, she is an expert on obtaining earned media.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611054
ISBN-10: 1398611050
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Scranton, Annie Pace
Hersteller: Kogan Page Ltd
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 156 x 233 x 13 mm
Von/Mit: Annie Pace Scranton
Erscheinungsdatum: 03.08.2023
Gewicht: 0,288 kg
Artikel-ID: 126675227
Über den Autor
Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City. Clients have included Away, Inc., Fast Company, the Global CMO Growth Council and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly presents on PR at industry events, including Digital Summit, Silicon Slopes, INBOUND and New York Advertising Week. She is an adjunct professor at New York University (NYU).

Scranton recently served on the Board of Directors for the Smith College Club of New York City, and she is a member of New York Women in Communications, The Step Up Network, Ellevate and Ladies who Launch. Having arranged bookings for networks including CNN, Fox News, CNBC, MSNBC and ABC early into her career, she is an expert on obtaining earned media.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611054
ISBN-10: 1398611050
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Scranton, Annie Pace
Hersteller: Kogan Page Ltd
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 156 x 233 x 13 mm
Von/Mit: Annie Pace Scranton
Erscheinungsdatum: 03.08.2023
Gewicht: 0,288 kg
Artikel-ID: 126675227
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