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Cover: 9781398615458 | The Future of Luxury Customer Experience | Gabriella Lojacono | Buch
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The Future of Luxury Customer Experience
How to Create High-Value, Personalized Omnichannel Experiences
Taschenbuch von Gabriella Lojacono
Sprache: Englisch

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Beschreibung
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Über den Autor
Gabriella Lojacono
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter - 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter - 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter - 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter - 05: Experience-Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter - 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter - 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter - 08: Emerging Trends in Customer Relationship Management Chapter - 09: How to Optimize Spend and Evaluate Success Chapter - 10: New Technologies and the Future of Customer Experience Chapter - 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter - 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Details
Erscheinungsjahr: 2024
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398615458
ISBN-10: 1398615455
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Lojacono, Gabriella
Hersteller: Kogan Page
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 233 x 159 x 22 mm
Von/Mit: Gabriella Lojacono
Erscheinungsdatum: 03.08.2024
Gewicht: 0,521 kg
Artikel-ID: 127664067
Über den Autor
Gabriella Lojacono
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter - 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter - 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter - 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter - 05: Experience-Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter - 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter - 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter - 08: Emerging Trends in Customer Relationship Management Chapter - 09: How to Optimize Spend and Evaluate Success Chapter - 10: New Technologies and the Future of Customer Experience Chapter - 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter - 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Details
Erscheinungsjahr: 2024
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398615458
ISBN-10: 1398615455
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Lojacono, Gabriella
Hersteller: Kogan Page
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 233 x 159 x 22 mm
Von/Mit: Gabriella Lojacono
Erscheinungsdatum: 03.08.2024
Gewicht: 0,521 kg
Artikel-ID: 127664067
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