JOHN KRASKI is a Web3 and technology executive who has worked for companies backed by investors Mark Cuban, Ashton Kutcher, and Benchmark Capital. He is passionate about educating brands and consumers about the world of Web3. Before entering the Web3 space, he has worked in various executive positions at companies including KPMG, PwC, J.P. Morgan, and the Walt Disney Company. He also holds an MBA in Entertainment from the University of Southern California.

JUSTIN SHENKAROW is a Web3 builder, collector and evangelist. He also spent 30 years as an actor and produces film and television; focusing on acquiring high-level intellectual property. He is the co-creator and co-host of the tv show The Future of Community where he and John Kraski discuss topics ranging from the metaverse to blockchain to Web3, and more. Justin is a graduate of Stanford University.

CHARLES ADKINS has worked in global partnership positions with major Web3 blockchain firms Polygon & Aptos Labs and previously led digital innovation efforts for companies like Nike, Google, Red Bull, and AT&T through his pioneering technology agency, F5 Consulting. He regularly keynotes and appears as a podcast guest evangelizing the importance of brand communities and how Web3 communities, specifically, will be a key factor of brand success in a future without web cookies and tracking.

Foreword ix

Authors' Note xv

Introduction: What Is the Future of Community? 1

1 Back to the Future 5

2 Three Men and a Pool 35

3 The Power of Web3 45

4 More than a Cartoon Party: Supercharging the Creator Economy 69

5 Building Community the Right Way 83

6 Mic Check 1, 2: A New Way to Communicate 105

7 The Perfect Playbook: How to Make the Right Calls 133

8 The Rise of the Machines: How AI Will Affect Us All 157

9 Liars, Cheaters, Scammers, and Cash Grabbers 167

10 The Future of Work 179

11 The Future of Community 199

Acknowledgments 217

About the Authors 221

Index 225