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The Four Steps to the Epiphany
Successful Strategies for Products that Win
Buch von Steve Blank
Sprache: Englisch

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Beschreibung
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Über den Autor

About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success.

Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.

Inhaltsverzeichnis

The Hero's Journey v

Introduction ix

Chapter 1: The Path to Disaster: The Product Development Model 1

Chapter 2: The Path to Epiphany: The Customer Development Model 23

Chapter 3: Customer Discovery 40

Chapter 4: Customer Validation 104

Chapter 5: Customer Creation 156

Chapter 6: Company Building 206

Bibliography 265

Appendix A: Customer Development Team 280

Appendix B: Customer Development Checklist 288

Acknowledgments 367

About the Author 369

Details
Erscheinungsjahr: 2020
Fachbereich: Rechtsratgeber
Genre: Importe, Recht
Produktart: Nachschlagewerke
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: The Hero's Journey vIntroduction ixChapter 1: The Path to Disaster: The Product Development Model 1Chapter 2: The Path to Epiphany: The Customer Development Model 23Chapter 3: Customer Discovery 40Chapter 4: Customer Validation 104Chapter 5: Customer Cre
ISBN-13: 9781119690351
ISBN-10: 1119690358
Sprache: Englisch
Herstellernummer: 1W119690350
Einband: Gebunden
Autor: Blank, Steve
Hersteller: Wiley John + Sons
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 237 x 193 x 22 mm
Von/Mit: Steve Blank
Erscheinungsdatum: 16.04.2020
Gewicht: 0,899 kg
Artikel-ID: 117829842
Über den Autor

About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success.

Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.

Inhaltsverzeichnis

The Hero's Journey v

Introduction ix

Chapter 1: The Path to Disaster: The Product Development Model 1

Chapter 2: The Path to Epiphany: The Customer Development Model 23

Chapter 3: Customer Discovery 40

Chapter 4: Customer Validation 104

Chapter 5: Customer Creation 156

Chapter 6: Company Building 206

Bibliography 265

Appendix A: Customer Development Team 280

Appendix B: Customer Development Checklist 288

Acknowledgments 367

About the Author 369

Details
Erscheinungsjahr: 2020
Fachbereich: Rechtsratgeber
Genre: Importe, Recht
Produktart: Nachschlagewerke
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: The Hero's Journey vIntroduction ixChapter 1: The Path to Disaster: The Product Development Model 1Chapter 2: The Path to Epiphany: The Customer Development Model 23Chapter 3: Customer Discovery 40Chapter 4: Customer Validation 104Chapter 5: Customer Cre
ISBN-13: 9781119690351
ISBN-10: 1119690358
Sprache: Englisch
Herstellernummer: 1W119690350
Einband: Gebunden
Autor: Blank, Steve
Hersteller: Wiley John + Sons
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 237 x 193 x 22 mm
Von/Mit: Steve Blank
Erscheinungsdatum: 16.04.2020
Gewicht: 0,899 kg
Artikel-ID: 117829842
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