Rostam Josef Neuwirth is Professor of Law and Head of the Department of Global Legal Studies at the Faculty of Law of the University of Macau. Previously, he taught at the West Bengal University of Juridical Sciences (NUJS) in Kolkata and the Hidayatullah National Law University (HNLU) in Raipur (India), and worked as a legal adviser in the Department of European Law of the International Law Bureau of the Austrian Federal Ministry for Foreign Affairs. He received his PhD degree from the European University Institute (EUI) in Florence (Italy), and also holds a Master's degree in Law (LL.M.) from the Faculty of Law of McGill University in Montreal (Canada). As an undergraduate he studied at the University of Graz (Austria) and the Université d'Auvergne (France). He is the author of Law in the Time of Oxymora: A Synaesthesia of Language, Logic and Law (Routledge 2018) and numerous other publications that focus on contemporary global legal problems by exploring the intrinsic linkages between law, on the one hand, and language, cognition, art, culture, society and technology, on the other.

Preface

Introduction

1. The European Union's Proposed Artificial Intelligence Act (AIA)

A. Background and Context

B. The Prohibition of AI Systems Deploying Subliminal Techniques

C. The Scope and Nature of AI Systems with Subliminal Aspects

2. Subliminal Perception and the Law

A. Motivational Research and "Hidden Persuaders"

B. Laws Prohibiting Subliminal Advertising

C. Subliminal Perception and the Senses: Between Individuality and Unity

3. The Future Regulation of Subliminal AI Systems

A. The Prohibition of Subliminal Techniques in AI Systems, Revisited

B. Wider Ramifications for Law: Towards a Right to Cognitive Freedom

C. Legal Synaesthesia: Greater Unity of the Senses Leads to Greater Unity of Law?

Conclusion