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"Published in partnership with MIT Sloan Management Review"--Page 4 of cover.
"Published in partnership with MIT Sloan Management Review"--Page 4 of cover.
Über den Autor
Marco Bertini is Associate Professor of Marketing at Esade—Universitat Ramon Llula. Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.
Inhaltsverzeichnis
Series Foreword ix
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165
Details
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Reihe: | Management on the Cutting Edge |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9780262542777 |
ISBN-10: | 0262542773 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Bertini, Marco
Koenigsberg, Oded |
Hersteller: | Penguin Random House LLC |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 220 x 137 x 14 mm |
Von/Mit: | Marco Bertini (u. a.) |
Erscheinungsdatum: | 11.01.2022 |
Gewicht: | 0,26 kg |
Über den Autor
Marco Bertini is Associate Professor of Marketing at Esade—Universitat Ramon Llula. Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.
Inhaltsverzeichnis
Series Foreword ix
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165
Details
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Reihe: | Management on the Cutting Edge |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9780262542777 |
ISBN-10: | 0262542773 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Bertini, Marco
Koenigsberg, Oded |
Hersteller: | Penguin Random House LLC |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 220 x 137 x 14 mm |
Von/Mit: | Marco Bertini (u. a.) |
Erscheinungsdatum: | 11.01.2022 |
Gewicht: | 0,26 kg |
Sicherheitshinweis