Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself-and every employee

In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity. This is the unexpected missing ingredient between where you are today and why you are not yet an industry leader of tomorrow.

In his groundbreaking new book, innovation guru Nir Bashan shows you how to use creativity as a tool, in much the same way we use Excel spreadsheets and data analysis. He provides the knowledge, insight, and guidance for inspiring and training your company and employees into making creativity a part of everything they do. Organized into four sections-What Is the Creator Mindset?, Why the Creator Mindset and Why Now?, Using the Creator Mindset, and Sustaining Your Creator Mindset-The Creator Mindset helps you create an organizational culture where people overcome self-doubt, approach creativity from a "process" standpoint, and use creativity to solve problems.