Challenge is essential for survival and sustained success in today's volatile world.

We live in an era when successful organisations can fail in a flash. But they can cope with change and thrive by creating a culture that supports positive pushback: questioning everything without disrespecting anyone.

Nigel Travis has forty years of experience as a leader of large and successful organizations, as well as those facing existential crisis - such as Blockbuster as it dawdled in the face of the Netflix challenge. In his ten years as CEO and Chairman of Dunkin' Brands, Travis fine-tuned his ideas about the challenge culture; he argues that the best way for organisations to succeed in today's environment is to embrace challenge and encourage pushback, rather than reject them. Everyone - from the newest recruit to the CEO - must be given the freedom to speak up and question the status quo, learn how talk in a civil way about difficult issues, and should be encouraged to debate strategies and tactics. How else will new ideas emerge? How else can organisations steadily improve?

Through colourful story-telling, with many examples from his own experiences - including his leadership in turning around the fear-ridden culture of Leyton Orient Football Club - Travis shows how to establish a culture that embraces challenge, achieves exceptional results, and ensures a prosperous future.

'A must-read for employers and employees alike, it promises to get ideas for long-term success percolating.' - Robert Kraft, chairman and CEO of the Kraft Group

'Nigel Travis has hit the nail on the head. Entertaining, edifying and exactly right.' - Manley Hopkinson, author of Compassionate Leadership