Ian Haste is a husband and a father of two with a passion for delicious food. Ian has been cooking for nearly 30 years: from learning the basics at home with his mum as a young lad and heading up 150-cover-gastro-pub restaurants in the 90's, to having his own studio and teaching an online, global audience how to get more from their food. Eating healthily has never been so easy and Ian's ethos is all about staying fit and simplifying nutritious recipes, so we can all eat mouth-watering, healthy meals.

For the past four years Ian has hosted a YouTube channel alongside social media platforms under the name of Haste's Kitchen, where he creates and presents recipes. On his channel he's hosted guests including Joe Wicks of Lean in 15 fame, Miguel Barclay of the One Pound Meals phenomena and The Hairy Bikers who need no introduction. Ian has collaborated with some of the biggest brands in the UK, including Heinz, Aldi and Waitrose. From this, Ian has learned a lot, but his most important discovery has been that across the planet people want to know the answer to the same question: How do I eat healthy food that's varied and cost-friendly? And the truth is, when it comes to food, these factors can all go hand in hand - healthy doesn't have to be costly and complicated.

YouTube: Haste's Kitchen
Twitter: Hasteskitchen