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The 30 Day MBA in Marketing
Your Fast Track Guide to Business Success
Taschenbuch von Colin Barrow
Sprache: Englisch

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Beschreibung
Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.
Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.
Über den Autor
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398611009
ISBN-10: 139861100X
Sprache: Englisch
Herstellernummer: 14873
Einband: Kartoniert / Broschiert
Autor: Barrow, Colin
Auflage: 3. Auflage
Hersteller: Kogan Page
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 231 x 153 x 18 mm
Von/Mit: Colin Barrow
Erscheinungsdatum: 03.05.2023
Gewicht: 0,424 kg
Artikel-ID: 123218955
Über den Autor
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398611009
ISBN-10: 139861100X
Sprache: Englisch
Herstellernummer: 14873
Einband: Kartoniert / Broschiert
Autor: Barrow, Colin
Auflage: 3. Auflage
Hersteller: Kogan Page
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 231 x 153 x 18 mm
Von/Mit: Colin Barrow
Erscheinungsdatum: 03.05.2023
Gewicht: 0,424 kg
Artikel-ID: 123218955
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