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HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.
What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.
The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.
Learn how to:
MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company's priorities.
MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.
MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.
MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.
Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ("V-Zone") --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals.
BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD.
What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.
The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.
Learn how to:
MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company's priorities.
MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.
MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.
MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.
Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ("V-Zone") --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals.
BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
SECTION I Mobilize Your Boss
Power #1 Tackle Only Big Issues 17
Power #2 Deliver Returns, No Matter What 41
Power #3 Work Only with the Best 57
SECTION II Mobilize Your Colleagues
Power #4 Hit the Head and the Heart 65
Power #5 Walk the Halls 73
Power #6 You Go First 85
SECTION III Mobilize Your Team
Power #7 Get the Mix Right 95
Power #8 Cover Them in Trust 115
Power #9 Let the Outcomes Speak 131
SECTION IV Mobilize Yourself
Power #10 Fall in Love with Your World 149
Power #11 Know How You Inspire 169
Power #12 Aim Higher 183
Index 219
Erscheinungsjahr: | 2016 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9781259834714 |
ISBN-10: | 1259834719 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Barwise, Patrick
Barta, Thomas |
Hersteller: | McGraw-Hill Education |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 236 x 156 x 30 mm |
Von/Mit: | Patrick Barwise (u. a.) |
Erscheinungsdatum: | 16.10.2016 |
Gewicht: | 0,459 kg |
SECTION I Mobilize Your Boss
Power #1 Tackle Only Big Issues 17
Power #2 Deliver Returns, No Matter What 41
Power #3 Work Only with the Best 57
SECTION II Mobilize Your Colleagues
Power #4 Hit the Head and the Heart 65
Power #5 Walk the Halls 73
Power #6 You Go First 85
SECTION III Mobilize Your Team
Power #7 Get the Mix Right 95
Power #8 Cover Them in Trust 115
Power #9 Let the Outcomes Speak 131
SECTION IV Mobilize Yourself
Power #10 Fall in Love with Your World 149
Power #11 Know How You Inspire 169
Power #12 Aim Higher 183
Index 219
Erscheinungsjahr: | 2016 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9781259834714 |
ISBN-10: | 1259834719 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Barwise, Patrick
Barta, Thomas |
Hersteller: | McGraw-Hill Education |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 236 x 156 x 30 mm |
Von/Mit: | Patrick Barwise (u. a.) |
Erscheinungsdatum: | 16.10.2016 |
Gewicht: | 0,459 kg |