Zur Startseite gehen
0,00 €*
Cover: 9781398613133 | Sustainable Marketing | The Industry's Role in a Sustainable Future
Dekorationsartikel gehören nicht zum Leistungsumfang.
Sustainable Marketing
The Industry's Role in a Sustainable Future
Taschenbuch von Paul Randle (u. a.)
Sprache: Englisch

31,40 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung
Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Über den Autor
Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival.

Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.
Inhaltsverzeichnis
Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing - the 'engine of growth'?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Chapter - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Chapter - 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter - 12: Embedding sustainability at the heart; Chapter - 13: Strategic foundations; Chapter - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Chapter - 15: The sustainable data universe; Chapter - 16: Capability development and the parallels to digital transformation; Chapter - 17: Your personal resilience journey; Chapter - 18: Call to action;
Details
Erscheinungsjahr: 2023
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398613133
ISBN-10: 1398613134
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Randle, Paul
Eyre, Alexis
Hersteller: Kogan Page
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 159 x 25 mm
Von/Mit: Paul Randle (u. a.)
Erscheinungsdatum: 03.12.2023
Gewicht: 0,52 kg
Artikel-ID: 126536398
Über den Autor
Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu.

Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival.

Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.
Inhaltsverzeichnis
Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing - the 'engine of growth'?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Chapter - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Chapter - 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter - 12: Embedding sustainability at the heart; Chapter - 13: Strategic foundations; Chapter - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Chapter - 15: The sustainable data universe; Chapter - 16: Capability development and the parallels to digital transformation; Chapter - 17: Your personal resilience journey; Chapter - 18: Call to action;
Details
Erscheinungsjahr: 2023
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398613133
ISBN-10: 1398613134
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Randle, Paul
Eyre, Alexis
Hersteller: Kogan Page
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 159 x 25 mm
Von/Mit: Paul Randle (u. a.)
Erscheinungsdatum: 03.12.2023
Gewicht: 0,52 kg
Artikel-ID: 126536398
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...