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Cover: 9781783530632 | Sustainable Luxury and Social Entrepreneurship | Miguel Angel Gardetti
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Sustainable Luxury and Social Entrepreneurship
Stories from the Pioneers
Taschenbuch von Miguel Angel Gardetti
Sprache: Englisch

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Beschreibung
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental [...] social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.|Features cases from social entrepreneurs and luxury goods companiesShows a unique focus on the relationship between consumers, brands and societyExplains how businesses can develop inclusive supply chains with poor and vulnerable communities
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental [...] social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.|Features cases from social entrepreneurs and luxury goods companiesShows a unique focus on the relationship between consumers, brands and societyExplains how businesses can develop inclusive supply chains with poor and vulnerable communities
Details
Erscheinungsjahr: 2014
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781783530632
ISBN-10: 1783530634
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gardetti, Miguel Angel
Redaktion: Miguel Angel Gardetti
María Eugenia Girón
Auflage: 1. Auflage
Hersteller: Taylor & Francis
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 234 x 156 x 9 mm
Von/Mit: Miguel Angel Gardetti
Erscheinungsdatum: 15.05.2014
Gewicht: 0,272 kg
Artikel-ID: 126511552
Details
Erscheinungsjahr: 2014
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781783530632
ISBN-10: 1783530634
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gardetti, Miguel Angel
Redaktion: Miguel Angel Gardetti
María Eugenia Girón
Auflage: 1. Auflage
Hersteller: Taylor & Francis
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 234 x 156 x 9 mm
Von/Mit: Miguel Angel Gardetti
Erscheinungsdatum: 15.05.2014
Gewicht: 0,272 kg
Artikel-ID: 126511552
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