Pantea Foroudi is Business Manager and Solution Architect at Foroudi Consultancy as well as member of the Marketing, Branding, and Tourism, Middlesex University, London.

Maria Palazzo is a research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), an adjunct professor at Universitas Mercatorum (Italy) and a member of the Sustainability Communication Centre (SCC).

Introduction to contemporary issues in sustainable branding: ethical, social, and environmental perspectives

Pantea Foroudi and Maria Palazzo

PART I People

1 Place heritage and CSR: synergies between cultural tourism and corporate branding

Angela Bargenda

2 Let's go green -planet, people, product, packaging, pricing, and promotion (6Ps)

Awele Achi, Ogechi Adeola, and Vanessa Burgal

3 Branding for social marketing: keys for success

Luis Doña Toledo, Lucia Porcu, Juan Miguel Rey Pino, and Maria Palazzo

4 Sustainable brand management: goodwill as a tool to quantify brand value from the perspective of stakeholders

Ivana Podhorska, Wlodzimierz Sroka, and Jana Majerova

5 Place, branding, and smart growth

Oluwayemisi Olomo, Kehinde Mokwenyei, Olutayo Otubanjo, and Ogechi Adeola

6 Corporate social responsibility and employee volunteerism: a broad overview of CSR through volunteerism

Sudeepta Pradhan, Makhmoor Bashir, Sanjit Roy, and Bang Nguyen

PART II Planet

7 Climate change, environmental auditing, and corporate/brand strategy

Maria Teresa Cuomo, Rosa Maria Caprino, Cinzia Genovino, and Debora Tortora

8 Analyzing the scientific evolution of sustainable technology research in Business and Management Science

Morteza Akbari, Rahime Zaman Fashami, and Maryam Khodayari

9 Waste to Wealth (W2W): the need for a social enterprise approach to turn waste into wealth

David Luigi Fuschi, Alireza Nazarian, and Pantea Foroudi

10 Life cycle thinking and the circular economy

Octavio Ibarra, Maria Carolina Ovalle, and Maria Palazzo

11 Transition to a low carbon economy: opportunities and challenges

S. Asieh H. Tabaghdehi

12 Global political ecology

Francisco J. Montoro Ríos

PART III Prosperity

13 Multicultural identity: developing a comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands

Maria Jerez-Jerez

14 The unexpected players in branding and advertising: advertising shakeout, traditional folk media, and influencer marketing

Nastaran Norouzi Richards-Carpenter and Kelly Tafoya

15 Exploring value co-creation concept: a bibliometric analysis of 20 years of research and theory

Yousef Alqayed, Pantea Foroudi, Kaouther Kooli, Mohammad Foroudi, and Maria Antonella Ferri

16 Sustainability and social innovation: in the case of Covid-19 pandemic

Sadaf Sartipi, Pantea Foroudi, Maria Palazzo, and Mahmoud Ahmadpour Daryani

17 Sustainable branding in healthcare within Generation Z in a developing economy

Durga Vellore-Nagarajan, Constantinos-Vasilios Priporas, and Mark McPherson

18 The market reaction to unexpected earnings via discretionary accruals and sustainability reporting

Javad Izadi Z.D., Maria Palazzo, and Alfonso Siano

Index