Roumen Dimitrov is Senior Lecturer of Public Relations and Advertising at the School of the Arts and Media, University of New South Wales, Sydney, Australia. Roumen has conducted various international research projects such as for the European Commission, United States Agency for International Development and UNESCO.

Table of Contents

Foreword

Acknowledgments

I INTRODUCTION

II WHY IS PR SILENT ABOUT SILENCE?

1. The Western bias against silence








1. Logocentrism in the European tradition





2. Binomial separation of silence





3. Problematizing and naturalizing





4. Socialized in public relations





5. How do we measure silence?






2. Silence does not sell








1. Seller's market of PR labour, byer's market of PR product





2. Silence does not violate the senses





3. Silence does not click-bite






3. Silent symbiosis








1. Getting attention or directing attention?





2. The dominance of journalism silences over PR silences





3. Core and periphery





4. The message is the story





5. The messenger is the story





6. The media is the story







III STRATEGY AND SILENCE: MICHEL FOUCAULT, JEAN BAUDRILLARD, PIERRE BOURDIEU, STUART HALL, NORMAN FAIRCLOUGH AND JÜRGEN HABERMAS




4. Strategy as discursive practice








1. Discursive practice





2. Strategy in silence, silence in strategy





3. Silence and secret





4. Strategy and practice






5. Instrumental and communicative action








1. Action and practice





2. Serious and authentic





3. Practical mastery





4. Instrumentality and finality







IV INDIRECT COMMUNICATION




6. Silence and invisibility








1. The sayable and the seeable





2. Presence and absence





3. Image and representat