Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Strategic Science Communication
A Guide to Setting the Right Objectives for More Effective Public Engagement
Taschenbuch von John C Besley (u. a.)
Sprache: Englisch

34,75 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung
What tactics can effective science communicators use to reach a wide audience and achieve their goals?
Effective science communication--the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges--is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior.
In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning).
Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.
What tactics can effective science communicators use to reach a wide audience and achieve their goals?
Effective science communication--the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges--is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior.
In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning).
Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field.
Über den Autor

John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication. Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.

Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Importe, Philosophie
Jahrhundert: Antike
Rubrik: Geisteswissenschaften
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9781421444208
ISBN-10: 1421444208
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Besley, John C
Dudo, Anthony
Hersteller: Johns Hopkins University Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 229 x 152 x 21 mm
Von/Mit: John C Besley (u. a.)
Erscheinungsdatum: 01.09.2022
Gewicht: 0,55 kg
Artikel-ID: 121159685
Über den Autor

John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication. Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.

Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Importe, Philosophie
Jahrhundert: Antike
Rubrik: Geisteswissenschaften
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9781421444208
ISBN-10: 1421444208
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Besley, John C
Dudo, Anthony
Hersteller: Johns Hopkins University Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 229 x 152 x 21 mm
Von/Mit: John C Besley (u. a.)
Erscheinungsdatum: 01.09.2022
Gewicht: 0,55 kg
Artikel-ID: 121159685
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte