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Strategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your plan--with easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today's businesses. Advice from For Dummies experts will make any business leader's strategic dreams a reality.
* Learn the basics of how to create a long-term business strategy
* Create your mission and vision statements and a strategic framework
* Get organized, engage your team, and deploy your strategy through objectives and key results
* Access resources, worksheets, checklists and more--in the book and online
This is the For Dummies guide for business owners and C-suite executives who are building or rethinking their company's strategy and planning a path for growth. It's a big job, but you don't have to do it alone. Dummies has your back.
Strategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your plan--with easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today's businesses. Advice from For Dummies experts will make any business leader's strategic dreams a reality.
* Learn the basics of how to create a long-term business strategy
* Create your mission and vision statements and a strategic framework
* Get organized, engage your team, and deploy your strategy through objectives and key results
* Access resources, worksheets, checklists and more--in the book and online
This is the For Dummies guide for business owners and C-suite executives who are building or rethinking their company's strategy and planning a path for growth. It's a big job, but you don't have to do it alone. Dummies has your back.
Erica Olsen is CEO and co-founder of OnStrategy, where she created an online strategic planning system. Erica has facilitated retreats, learning sessions, and consulting projects for organizations looking to enhance their impact.
Introduction 1
Part 1: Kicking Off Your Strategic Planning Process 9
Chapter 1: What Is Strategic Planning Really? 11
Chapter 2: Why Strategic Planning Works 25
Chapter 3: Getting Set Up for Successful Planning 37
Chapter 4: Identifying Your Strategic Issues 57
Part 2: Sizing Up Your Current Situation 77
Chapter 5: Assessing Your Business and Its Capabilities 79
Chapter 6: Seeing Your Business through Your Customers' Eyes 99
Chapter 7: Researching the Market to Find New Customers 117
Chapter 8: Identifying Your Opportunities and Threats 139
Part 3: Defining Your Core Purpose and Envisioned Future 163
Chapter 9: Focusing on What You Do Best 165
Chapter 10: Developing Your Mission and Values 183
Chapter 11: Envisioning Your North Star 199
Part 4: Mapping Your Organization's Path to the Future 211
Chapter 12: Strategizing for Growth and Sustainability 213
Chapter 13: Establishing Your Strategic Goals and Roadmap 233
Chapter 14: Putting Your Plan into Action with Objectives and Key Results 261
Chapter 15: Making Your Plan Measurable 275
Part 5: Living and Breathing Your Plan 289
Chapter 16: Execute, Execute, Execute: Putting Your Plan to Work 291
Chapter 17: Keeping Your Plan Alive with Reviews and Refreshes 307
Chapter 18: Scenario Planning: Answering the What Ifs 317
Part 6: The Part of Tens 329
Chapter 19: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 331
Chapter 20: Ten Tips to Holding Great Strategic Retreats 337
Chapter 21: Ten Ways to Maintain Momentum in Your Planning Process 345
Index 351
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9781394157969 |
| ISBN-10: | 1394157967 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Olsen, Erica |
| Hersteller: | John Wiley & Sons Inc |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
| Maße: | 187 x 236 x 23 mm |
| Von/Mit: | Erica Olsen |
| Erscheinungsdatum: | 07.02.2023 |
| Gewicht: | 0,696 kg |
Erica Olsen is CEO and co-founder of OnStrategy, where she created an online strategic planning system. Erica has facilitated retreats, learning sessions, and consulting projects for organizations looking to enhance their impact.
Introduction 1
Part 1: Kicking Off Your Strategic Planning Process 9
Chapter 1: What Is Strategic Planning Really? 11
Chapter 2: Why Strategic Planning Works 25
Chapter 3: Getting Set Up for Successful Planning 37
Chapter 4: Identifying Your Strategic Issues 57
Part 2: Sizing Up Your Current Situation 77
Chapter 5: Assessing Your Business and Its Capabilities 79
Chapter 6: Seeing Your Business through Your Customers' Eyes 99
Chapter 7: Researching the Market to Find New Customers 117
Chapter 8: Identifying Your Opportunities and Threats 139
Part 3: Defining Your Core Purpose and Envisioned Future 163
Chapter 9: Focusing on What You Do Best 165
Chapter 10: Developing Your Mission and Values 183
Chapter 11: Envisioning Your North Star 199
Part 4: Mapping Your Organization's Path to the Future 211
Chapter 12: Strategizing for Growth and Sustainability 213
Chapter 13: Establishing Your Strategic Goals and Roadmap 233
Chapter 14: Putting Your Plan into Action with Objectives and Key Results 261
Chapter 15: Making Your Plan Measurable 275
Part 5: Living and Breathing Your Plan 289
Chapter 16: Execute, Execute, Execute: Putting Your Plan to Work 291
Chapter 17: Keeping Your Plan Alive with Reviews and Refreshes 307
Chapter 18: Scenario Planning: Answering the What Ifs 317
Part 6: The Part of Tens 329
Chapter 19: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 331
Chapter 20: Ten Tips to Holding Great Strategic Retreats 337
Chapter 21: Ten Ways to Maintain Momentum in Your Planning Process 345
Index 351
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 384 S. |
| ISBN-13: | 9781394157969 |
| ISBN-10: | 1394157967 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Olsen, Erica |
| Hersteller: | John Wiley & Sons Inc |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
| Maße: | 187 x 236 x 23 mm |
| Von/Mit: | Erica Olsen |
| Erscheinungsdatum: | 07.02.2023 |
| Gewicht: | 0,696 kg |
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