Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

PART ONE: ANALYSIS

CHAPTER 1: What Is Strategy?

CHAPTER 2: Strategic Leadership: Managing the Strategy Process

CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies

CHAPTER 5: Shared Value and Competitive Advantage

PART TWO: FORMULATION

CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms

CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification

CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

CHAPTER 10: Global Strategy: Competing Around the World

PART THREE: IMPLEMENTATION

CHAPTER 11: Organizational Design: Structure, Culture, and Control

CHAPTER 12: Corporate Governance, Business Ethics, and Business Models

PART FOUR: MINICASES

HOW TO CONDUCT A CASE ANALYSIS