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Cover: 9780199657780 | Staying Power | Michael A. Cusumano | Taschenbuch | Englisch | 2012
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Staying Power
Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int
Taschenbuch von Michael A. Cusumano
Sprache: Englisch

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Beschreibung
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
Über den Autor
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.
Inhaltsverzeichnis
  • Introduction: The Six Enduring Principles

  • 1: Platforms, not Just Products

  • 2: Services, not Just Products (or Platforms)

  • 3: Capabilities, not Just Strategy

  • 4: Pull, Don't Push

  • 5: Scope, not Just Scale

  • 6: Flexibility, not Just Efficiency

  • Conclusion: The Power of Ideas - for Practice and Research

  • Appendices

  • Acknowledgements

  • Bibliography

  • Notes

Details
Erscheinungsjahr: 2012
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780199657780
ISBN-10: 0199657785
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Cusumano, Michael A.
Hersteller: Oxford University Press(UK)
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 234 x 156 x 21 mm
Von/Mit: Michael A. Cusumano
Erscheinungsdatum: 19.07.2012
Gewicht: 0,588 kg
Artikel-ID: 108616491
Über den Autor
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.
Inhaltsverzeichnis
  • Introduction: The Six Enduring Principles

  • 1: Platforms, not Just Products

  • 2: Services, not Just Products (or Platforms)

  • 3: Capabilities, not Just Strategy

  • 4: Pull, Don't Push

  • 5: Scope, not Just Scale

  • 6: Flexibility, not Just Efficiency

  • Conclusion: The Power of Ideas - for Practice and Research

  • Appendices

  • Acknowledgements

  • Bibliography

  • Notes

Details
Erscheinungsjahr: 2012
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780199657780
ISBN-10: 0199657785
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Cusumano, Michael A.
Hersteller: Oxford University Press(UK)
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 234 x 156 x 21 mm
Von/Mit: Michael A. Cusumano
Erscheinungsdatum: 19.07.2012
Gewicht: 0,588 kg
Artikel-ID: 108616491
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