Introduction

Start
Story
Chapter 1: Ideas Are Everywhere
Chapter 2: From Idea to Action
Chapter 3: Catching the Next Wave Is Critical
Chapter 4: Focus on Something You (and Others) Love
Chapter 5: Pick an Idea That Can Scale
Chapter 6: Can You Build a Moat around Your Idea?
Chapter 7: Stage Gates
People
Chapter 8: First Hires: Pay Your People with Love, Ownership, and Freedom
Chapter 9: Hire People Who Are "Different"
Chapter 10: Hire Do-It-Yourself Employees
Money Chapter 11: Proving Your Concept
Chapter 12: Paying for Your Idea
Chapter 13: Becoming a Customer-Funded Startup
Chapter 14: Cash Is the Oxygen That Keeps Your Business Alive
SYSTEMS
Chapter 15: The Four Sticky Note Business Plan
Chapter 16: Why Startups Fail

Scale
Story
Chapter 17: Scale Quickly, Kill Quickly
Chapter 18: Scale in Zeros
Chapter 19: Find Your X Factor
Chapter 20: Prove It
Chapter 21: Promote It
Chapter 22: Finding the Right Distribution/Sales Channel
People
Chapter 23: Profile Everyone, Especially Yourself
Chapter 24: Hiring Great Leaders
Chapter 25: Hiring a Great Sales Team
Sales
Chapter 26: Proof Sells
Chapter 27: Perfecting the Pitch
Chapter 28: The Right Funding for the Right Situation at the Right Time
Chapter 29: The Problem with Venture (Vulture) Capital
Chapter 30: Raise Money by Saving Money
Systems
Chapter 31: The Value of Coaching
Chapter 32: Scale Your Culture
Chapter 33: Strategic Planning and Execution
Chapter 34: Goal Setting
Chapter 35: Transforming into a Sales Organization
Chapter 36: Growth through Acquisition
Chapter 37: Rely on Systems to Scale
Chapter 38: Catching the Break: Maximize Luck
Chapter 39: Minor Majors (a.k.a. Growth Hacks)
Chapter 40: Why Startups Fail to Scale

Exit
Story
Chapter 41: The Case for Selling
Chapter 42: When the Rules Change, Change with the Rules
Chapter 43: Types of Buyers
Chapter 44: Timing Is Half the Value
Chapter 45: Maximize the Value of the Exit
Chapter 46: It's Not about You
People
Chapter 47: Liquidity or Control
Chapter 48: The Negotiation
SYSTEMS
Chapter 49: Sell Your Systems

Repeat
Story
Chapter 50: What Propels a Serial Entrepreneur
Chapter 51: Ideas Are Everywhere Again
People
Chapter 52: Track Your A Players
Money Chapter 53: Dress for Success
Chapter 54: Using Other People's Money to Scale
Systems
Chapter 55: Use Copy and Paste Systems
Chapter 56: Make a Difference
Chapter 57: The Toll of Entrepreneurial Life
Chapter 58: Final Thoughts

Acknowledgments