In "Some Will. Some Won't. So What. Who's Next?", sales expert Walker McKay reveals a straightforward, no-nonsense approach to selling in today's economy.
With over four decades of sales experience and 20 years of training, coaching and consulting sales teams, McKay has created and refined a simple, actionable sales process that takes the BS out of selling. He introduces readers to the same practical techniques and strategies he's taught hundreds of clients who go on to close high-margin deals and have their best years ever - without resorting to pressure or manipulative tactics.

In his trademark No BS style, McKay shares lessons learned from his journey as a lifelong salesperson and the founder of McKay Consulting Group LLC and the No BS Sales School. Through real-life stories, actionable steps, and his unique No BS sales philosophy, he shows readers how to stop wasting time on dead-end leads, start cultivating lasting, healthy business relationships and consistently increase revenue without ever feeling or appearing "salesy."

Perfect for seasoned sales professionals and those who want to understand the psychology of selling, "Some Will. Some Won't. So What. Who's Next?" is a guide to mastering a mindset and system that embrace intentional transformation in every aspect of the sales process.

"Walker McKay machetes through the tangle of tired sales myths, clearing a path towardthe truth about what really boosts the bottom line and why. Some Will. Some Won't. SoWhat. Who's Next? is an entertaining read that delivers tangible results."

-CARLY EVANS, Brand Strategist

"This book is brilliant. Walker gives a giant middle finger to 97% of the crappy, sleazysales advice you've been sold your whole life. Sales is not about convincing someone tobuy something they don't want or need. It's about you, the salesperson, quickly identifying clients you feel honored to serve and whose problems you are uniquelypositioned to solve. This book, like its author, is empathetic, honest and surprisingly delightful."

-KASEY JONES, Strategist, Creator and Coach, A Better Jones and Solo Millionaire

"Some Will. Some Won't. So What. Who's Next? is NOT the right book for everyone. But ifyou have an offbeat sense of humor, don't mind a few F-bombs and want to grow yourbusiness using a proven process, then this is the book for you."

-BRUCE WILLIAMS, retired Vice President, BB&T Insurance

"Walker has an uncanny ability to shift your approach from self-centered sales hero to client-focused guide. Clients trust the latter. Walker's approach will slap you across the face with a truth you never realized."

-PEYTON BRYANT, Managing Partner, Trinity Partners