77,45 €*
Versandkostenfrei per Post / DHL
Lieferzeit 2-3 Wochen
The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational [...] book helps product people to maximize their impact and effectiveness. Whether yoüre a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and ¿business¿ tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success.
The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training,as well as more general aspects like markets, customers and organizational maturity.
The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational [...] book helps product people to maximize their impact and effectiveness. Whether yoüre a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and ¿business¿ tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success.
The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training,as well as more general aspects like markets, customers and organizational maturity.
The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
Timo Wagenblatt is VP of Product Management at SAP in Walldorf, Germany. As head of the product management team he shapes and drives the incubation of cloud-native products that service underserved customer needs all the way to valuable product adoption for both customers and SAP.
Timo is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise solutions. His passion can be best described as continuously improving product management maturity while focusing on customer and employee success by evangelizing and showcasing product-mindset.
Timo's experience is based on working in organizations that range from 40 employees to more than 90.000 employees. Before he joined SAP, he established software product management at a start-up, gaining hands-on experience as the first product manager reporting directly to the CTO and co-founder.
In 2018, Timo started PYPR SoftwareProduct Management, his own start-up that is dedicated to helping product managers and founders adopting PYPR. He focuses on balancing and consistently improving all aspects of Software Product Management toward an aligned product mindset in the product team, department and the overall organization.
Timo holds a Diploma in Business Administration with specialization in operations research, commercial information systems and industrial management. He is a conference board member of one of the largest product management conferences in Europe (Product Management Festival, Zurich).
Introduces a novel and proven approach to holistic software product management
Describes how to leverage and adapt the framework for your day-to-day business activities for your product and context
Includes a comprehensive overview for beginners
Offers proven practices and innovative concepts for experienced product managers
Details how to balance and consistently improve all aspects of software product management towards an aligned product mindset
Erscheinungsjahr: | 2019 |
---|---|
Fachbereich: | Management |
Genre: | Recht, Sozialwissenschaften, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Reihe: | Management for Professionals |
Inhalt: |
xxix
475 S. 126 s/w Illustr. 60 farbige Illustr. 475 p. 186 illus. 60 illus. in color. |
ISBN-13: | 9783030198701 |
ISBN-10: | 3030198707 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: | Wagenblatt, Timo |
Auflage: | 1st ed. 2019 |
Hersteller: |
Springer International Publishing
Management for Professionals |
Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
Maße: | 241 x 160 x 33 mm |
Von/Mit: | Timo Wagenblatt |
Erscheinungsdatum: | 14.08.2019 |
Gewicht: | 0,922 kg |
Timo Wagenblatt is VP of Product Management at SAP in Walldorf, Germany. As head of the product management team he shapes and drives the incubation of cloud-native products that service underserved customer needs all the way to valuable product adoption for both customers and SAP.
Timo is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise solutions. His passion can be best described as continuously improving product management maturity while focusing on customer and employee success by evangelizing and showcasing product-mindset.
Timo's experience is based on working in organizations that range from 40 employees to more than 90.000 employees. Before he joined SAP, he established software product management at a start-up, gaining hands-on experience as the first product manager reporting directly to the CTO and co-founder.
In 2018, Timo started PYPR SoftwareProduct Management, his own start-up that is dedicated to helping product managers and founders adopting PYPR. He focuses on balancing and consistently improving all aspects of Software Product Management toward an aligned product mindset in the product team, department and the overall organization.
Timo holds a Diploma in Business Administration with specialization in operations research, commercial information systems and industrial management. He is a conference board member of one of the largest product management conferences in Europe (Product Management Festival, Zurich).
Introduces a novel and proven approach to holistic software product management
Describes how to leverage and adapt the framework for your day-to-day business activities for your product and context
Includes a comprehensive overview for beginners
Offers proven practices and innovative concepts for experienced product managers
Details how to balance and consistently improve all aspects of software product management towards an aligned product mindset
Erscheinungsjahr: | 2019 |
---|---|
Fachbereich: | Management |
Genre: | Recht, Sozialwissenschaften, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Reihe: | Management for Professionals |
Inhalt: |
xxix
475 S. 126 s/w Illustr. 60 farbige Illustr. 475 p. 186 illus. 60 illus. in color. |
ISBN-13: | 9783030198701 |
ISBN-10: | 3030198707 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: | Wagenblatt, Timo |
Auflage: | 1st ed. 2019 |
Hersteller: |
Springer International Publishing
Management for Professionals |
Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
Maße: | 241 x 160 x 33 mm |
Von/Mit: | Timo Wagenblatt |
Erscheinungsdatum: | 14.08.2019 |
Gewicht: | 0,922 kg |