Gemma Milne: Smoke & Mirrors | Taschenbuch

Cover: 9781472143662 | Smoke & Mirrors | How Hype Obscures the Future and How to See Past It

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Beschreibung

'Robots will steal your job!'

'AI will revolutionise farming!'

'Genetic editing will cure cancer!'

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.

But hype has a dark side, too.

It can mislead. It can distract. It can blinker us from seeing what is actually going on.

From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.

Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.

This book is your guide to doing just that.

Über den Autor

GEMMA MILNE is a Scottish science and technology writer and podcaster, whose works has been published or broadcast by the BBC, the Guardian, CNBC, Offscreen Magazine, Quartz and others. She is also the Deep Tech and Science Startup Contributor for Forbes Europe. Gemma is the co-founder of Science: Disrupt - a media outlet covering advances in science startups, research process and industries such as space, energy, health and advanced computing. She works with the World Economic Forum as one of their Global Shapers, and is also a scientific advisor to the European Commission, helping them decide which scientific innovations should be funded with government money. She is also a Venture Scout for Venture Capital firm Backed VC. She is on the Innovation Juries for SXSW and the International Academy of Digital Arts and Sciences and has delivered keynote addresses at SXSW, TEDx, WPP Stream, Cannes Lions and Dubai Lynx on many different science and technology topics. She has won many awards in the technology, science and startup space including Best Startup Founder at the FDM Everywoman in Technology awards 2018, and Best Future Leader at the Tech Leader Awards from Information Age in 2017 and was a Finalist in the IPSE Freelancer of the Year awards.

Erscheinungsjahr:	2020
Genre:	Importe , Technik allg.
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781472143662
ISBN-10:	1472143663
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Milne, Gemma
Hersteller:	Little, Brown Book Group
Verantwortliche Person für die EU:	preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	233 x 151 x 27 mm
Von/Mit:	Gemma Milne
Erscheinungsdatum:	23.04.2020
Gewicht:	0,408 kg

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