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Beschreibung
"This book is a personal, practical, and inspirational guide for scientists and other technically trained professionals who seek to be more effective and empathetic in their writings for professional and nontechnical audiences"--
"This book is a personal, practical, and inspirational guide for scientists and other technically trained professionals who seek to be more effective and empathetic in their writings for professional and nontechnical audiences"--
Über den Autor
Brandon Brown is a biophysicist. He is Professor of Physics and communications specialist at the University of San Francisco. The author of Planck: Driven by Vision, Broken by War, Brown has written for Slate, Smithsonian, and Scientific American and served as Deputy Director at the Green Science Policy Institute and a Senior Writing Coach for the Strictly Speaking Group.
Inhaltsverzeichnis
Foreword by Julia Schaletzky ix
1 Me, You, and This Book 1
2 Tension 15
3 Structure: Mapping the Reader's Path
4 Audience: For Whom the Keys Click 49
5 Improving Sentences 67
6 Science-Specific Considerations 87
7 Numbers on the Brain 117
8 Details and Anecdotes 139
9 The Pros and Cons of Metaphor 153
10 Speaking Science 169
11 STEM Phenotypes 197
12 Communicating at Different Social Scales 211
13 Communicating Calamity 243
Acknowledgments 267
Appendix: Fixing Example Sentences 269
Notes 275
Index 287
1 Me, You, and This Book 1
2 Tension 15
3 Structure: Mapping the Reader's Path
4 Audience: For Whom the Keys Click 49
5 Improving Sentences 67
6 Science-Specific Considerations 87
7 Numbers on the Brain 117
8 Details and Anecdotes 139
9 The Pros and Cons of Metaphor 153
10 Speaking Science 169
11 STEM Phenotypes 197
12 Communicating at Different Social Scales 211
13 Communicating Calamity 243
Acknowledgments 267
Appendix: Fixing Example Sentences 269
Notes 275
Index 287
Details
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Importe |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780262546959 |
| ISBN-10: | 0262546957 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Brown, Brandon R |
| Hersteller: | Penguin Random House LLC |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 197 x 134 x 27 mm |
| Von/Mit: | Brandon R Brown |
| Erscheinungsdatum: | 29.08.2023 |
| Gewicht: | 0,293 kg |
Über den Autor
Brandon Brown is a biophysicist. He is Professor of Physics and communications specialist at the University of San Francisco. The author of Planck: Driven by Vision, Broken by War, Brown has written for Slate, Smithsonian, and Scientific American and served as Deputy Director at the Green Science Policy Institute and a Senior Writing Coach for the Strictly Speaking Group.
Inhaltsverzeichnis
Foreword by Julia Schaletzky ix
1 Me, You, and This Book 1
2 Tension 15
3 Structure: Mapping the Reader's Path
4 Audience: For Whom the Keys Click 49
5 Improving Sentences 67
6 Science-Specific Considerations 87
7 Numbers on the Brain 117
8 Details and Anecdotes 139
9 The Pros and Cons of Metaphor 153
10 Speaking Science 169
11 STEM Phenotypes 197
12 Communicating at Different Social Scales 211
13 Communicating Calamity 243
Acknowledgments 267
Appendix: Fixing Example Sentences 269
Notes 275
Index 287
1 Me, You, and This Book 1
2 Tension 15
3 Structure: Mapping the Reader's Path
4 Audience: For Whom the Keys Click 49
5 Improving Sentences 67
6 Science-Specific Considerations 87
7 Numbers on the Brain 117
8 Details and Anecdotes 139
9 The Pros and Cons of Metaphor 153
10 Speaking Science 169
11 STEM Phenotypes 197
12 Communicating at Different Social Scales 211
13 Communicating Calamity 243
Acknowledgments 267
Appendix: Fixing Example Sentences 269
Notes 275
Index 287
Details
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Importe |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780262546959 |
| ISBN-10: | 0262546957 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Brown, Brandon R |
| Hersteller: | Penguin Random House LLC |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 197 x 134 x 27 mm |
| Von/Mit: | Brandon R Brown |
| Erscheinungsdatum: | 29.08.2023 |
| Gewicht: | 0,293 kg |
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