Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school's initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to "sell themselves" to achieve success in their careers and in their lives. Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, "Sales Education in the United States: Perspectives on Curriculum and Teaching Practices," that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.

Section One: The Foundations - "On the Ground"
Chapter 1: Introducing Ethical Relationship Selling
Chapter 2: Researching and Preparing for Successful Selling
Chapter 3: Planning Strategically for Successful Selling
Section Two: The Selling Process - "Out in the Field"
Chapter 4: Networking and Prospecting with Effectiveness
Chapter 5: Approaching and Communicating with Success
Chapter 6: Listening and Determining Willingness to Buy
Chapter 7: Presenting with Impact and Communicating via Storytelling
Chapter 8: Managing Conflict and Negotiating with Finesse
Chapter 9: Overcoming Objections and Closing the Sale with Satisfaction
Chapter 10: Following-up to Cultivate and Manage Customer Relationships
Section Three: The Evaluation and Sales Management - "Back in the Office"
Chapter 11: Recruiting, Training and Leading Salespeople
Chapter 12: Budgeting and Forecasting Future Sales
Chapter 13: Performing Sales Analytics and Tracking Productivity
Appendix A: Comprehensive Cases in the Sales Industry
Case A: Home Selling with RE/MAX Real Estate Group
Case B: STIHL's Successful B2B Sales Strategy
Appendix B: Careers in Selling
Appendix C: Self-Selling
Glossary