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Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.
The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too.
Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:
* A comprehensive playbook to identify product market direction and product market fit
* Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need
* Models and best practices for sales funnels, pricing, compensation, and scaling
* A roadmap to create a repeatable and measurable path to find product-market fit
* Aggregated knowledge from Techstars leaders and industry experts
Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.
The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too.
Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:
* A comprehensive playbook to identify product market direction and product market fit
* Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need
* Models and best practices for sales funnels, pricing, compensation, and scaling
* A roadmap to create a repeatable and measurable path to find product-market fit
* Aggregated knowledge from Techstars leaders and industry experts
Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
AMOS SCHWARTZFARB is the managing director of Techstars Austin, an early-stage investor, and startup operating executive with more than 20 years of sales, sales leadership, and strategy experience in digital, advertising, entertainment, and software. Amos's specific expertise is identifying product-market fit and go-to-market strategy. Amos's role in the Techstars organization includes mentoring, recruiting, and investing on behalf of the company around the world.
Foreword xiii
Acknowledgments xvii
Introduction: Sell More Faster-Why You Need to Read This Book 1
Starting Up 3
About This Book 9
Chapter 1: The W3 (Who, What, and Why) Framework 11
Where the Heck Do I Start? 12
Who are You Selling To? 17
What is Your Customer Buying? 21
Why is Your Customer Buying It? 24
Putting W3 Together 30
Chapter 2: Finding Your First Customers 37
The W3 Framework is Worthless ... Until You Test It! 38
The Wrong W3 39
Sales versus Customer Development 46
How to Find Your ICP (Ideal Customer Profile) 50
Product-Market Direction and the Quest for Product-Market Fit 58
Now It's Your Turn to Start the Customer Development Process 62
Chapter 3: Your Sales Process-The Road to Repeatability 63
Why Having and Knowing Your Sales Process is Important 65
Teasing Out Your First Sales Process 69
Building Your Sales Model through (Not) Guessing 78
Your CRM Blueprint and Early Sales Model 82
Chapter 4: Getting to Repeatability 89
How Do You Know When You've Made a Sale? 90
Value Trading and Pricing 92
Negotiation 101 98
The Process of Making a Deal 101
Chapter 5: Scaling Your Team for Speed 107
Knowing When It's Time to Hit the Gas on Hiring 107
Your First Sales Hire 110
Finding Repeatability in Hiring 120
Paying Salespeople 131
Chapter 6: Big Businesses are Built after the Sale is Closed 143
Keeping the Momentum Going 144
Customer-Centric Cultures Win 147
The Postsales Process 149
Retention and Growing Your Revenue Base 154
Chapter 7: Now Go Out and Sell More Faster! 159
Take the Long View 160
Implementing What You've Learned 160
Revel in Your Passion 162
About the Author 163
Index 165
Erscheinungsjahr: | 2019 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 192 S. |
ISBN-13: | 9781119597803 |
ISBN-10: | 1119597803 |
Sprache: | Englisch |
Herstellernummer: | 1W119597800 |
Einband: | Gebunden |
Autor: | Schwartzfarb, Amos |
Hersteller: | John Wiley & Sons Inc |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 238 x 156 x 22 mm |
Von/Mit: | Amos Schwartzfarb |
Erscheinungsdatum: | 08.10.2019 |
Gewicht: | 0,385 kg |
AMOS SCHWARTZFARB is the managing director of Techstars Austin, an early-stage investor, and startup operating executive with more than 20 years of sales, sales leadership, and strategy experience in digital, advertising, entertainment, and software. Amos's specific expertise is identifying product-market fit and go-to-market strategy. Amos's role in the Techstars organization includes mentoring, recruiting, and investing on behalf of the company around the world.
Foreword xiii
Acknowledgments xvii
Introduction: Sell More Faster-Why You Need to Read This Book 1
Starting Up 3
About This Book 9
Chapter 1: The W3 (Who, What, and Why) Framework 11
Where the Heck Do I Start? 12
Who are You Selling To? 17
What is Your Customer Buying? 21
Why is Your Customer Buying It? 24
Putting W3 Together 30
Chapter 2: Finding Your First Customers 37
The W3 Framework is Worthless ... Until You Test It! 38
The Wrong W3 39
Sales versus Customer Development 46
How to Find Your ICP (Ideal Customer Profile) 50
Product-Market Direction and the Quest for Product-Market Fit 58
Now It's Your Turn to Start the Customer Development Process 62
Chapter 3: Your Sales Process-The Road to Repeatability 63
Why Having and Knowing Your Sales Process is Important 65
Teasing Out Your First Sales Process 69
Building Your Sales Model through (Not) Guessing 78
Your CRM Blueprint and Early Sales Model 82
Chapter 4: Getting to Repeatability 89
How Do You Know When You've Made a Sale? 90
Value Trading and Pricing 92
Negotiation 101 98
The Process of Making a Deal 101
Chapter 5: Scaling Your Team for Speed 107
Knowing When It's Time to Hit the Gas on Hiring 107
Your First Sales Hire 110
Finding Repeatability in Hiring 120
Paying Salespeople 131
Chapter 6: Big Businesses are Built after the Sale is Closed 143
Keeping the Momentum Going 144
Customer-Centric Cultures Win 147
The Postsales Process 149
Retention and Growing Your Revenue Base 154
Chapter 7: Now Go Out and Sell More Faster! 159
Take the Long View 160
Implementing What You've Learned 160
Revel in Your Passion 162
About the Author 163
Index 165
Erscheinungsjahr: | 2019 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 192 S. |
ISBN-13: | 9781119597803 |
ISBN-10: | 1119597803 |
Sprache: | Englisch |
Herstellernummer: | 1W119597800 |
Einband: | Gebunden |
Autor: | Schwartzfarb, Amos |
Hersteller: | John Wiley & Sons Inc |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 238 x 156 x 22 mm |
Von/Mit: | Amos Schwartzfarb |
Erscheinungsdatum: | 08.10.2019 |
Gewicht: | 0,385 kg |