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PRABHAKANT SINHA is Managing Director of ZS Associates, USA.
SALLY LORIMER is a Business Writer, USA.
Focuses upon sales force design as a source of competitive advantage
Strong author team based at the Kellogg Graduate School of Management at Northwestern University
As well as examining the role of the sales force in today's changing world, this book shows how to design a sales force for strategic advantage and how to evaluate sales force design and implement change
Will be used on major programmes at Kellogg Graduate School of Management and other leading Graduate Schools of Management
Erscheinungsjahr: | 2004 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: |
xix
399 S. |
ISBN-13: | 9781403903051 |
ISBN-10: | 1403903050 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: |
Zoltners, A.
Lorimer, S. Sinha, P. |
Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK |
Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
Maße: | 241 x 160 x 28 mm |
Von/Mit: | A. Zoltners (u. a.) |
Erscheinungsdatum: | 25.06.2004 |
Gewicht: | 0,77 kg |
PRABHAKANT SINHA is Managing Director of ZS Associates, USA.
SALLY LORIMER is a Business Writer, USA.
Focuses upon sales force design as a source of competitive advantage
Strong author team based at the Kellogg Graduate School of Management at Northwestern University
As well as examining the role of the sales force in today's changing world, this book shows how to design a sales force for strategic advantage and how to evaluate sales force design and implement change
Will be used on major programmes at Kellogg Graduate School of Management and other leading Graduate Schools of Management
Erscheinungsjahr: | 2004 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: |
xix
399 S. |
ISBN-13: | 9781403903051 |
ISBN-10: | 1403903050 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: |
Zoltners, A.
Lorimer, S. Sinha, P. |
Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK |
Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
Maße: | 241 x 160 x 28 mm |
Von/Mit: | A. Zoltners (u. a.) |
Erscheinungsdatum: | 25.06.2004 |
Gewicht: | 0,77 kg |