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Sprache:
Englisch
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Beschreibung
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.
The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like.
The book is aimed at managers and all who deal with sales strategies.
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.
The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like.
The book is aimed at managers and all who deal with sales strategies.
Über den Autor
Dietmar Kilian is a founding partner of the international consulting company PDAgroup and a professor for process management and digitalization in sales at the Management Center Innsbruck (MCI), Austria
Peter Mirski is a founding partner of the international consulting company PDAgroup und head of the study programs "Management Communication & IT" and "Digital Business & Software Engineering" at the Management Center Innsbruck (MCI), Austria
Britta Lorenz is a partner in the international consulting company PDAgroup as mentor and executive coach with a focus on sales enablement. She is chapter lead of WiSE (Women in Sales Enablement) DACH.
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xiii
96 S. 15 farbige Illustr. 96 p. 15 illus. in color. |
| ISBN-13: | 9783658403676 |
| ISBN-10: | 3658403675 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kilian, Dietmar
Lorenz, Britta Mirski, Peter |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 7 mm |
| Von/Mit: | Dietmar Kilian (u. a.) |
| Erscheinungsdatum: | 28.04.2024 |
| Gewicht: | 0,157 kg |
Über den Autor
Dietmar Kilian is a founding partner of the international consulting company PDAgroup and a professor for process management and digitalization in sales at the Management Center Innsbruck (MCI), Austria
Peter Mirski is a founding partner of the international consulting company PDAgroup und head of the study programs "Management Communication & IT" and "Digital Business & Software Engineering" at the Management Center Innsbruck (MCI), Austria
Britta Lorenz is a partner in the international consulting company PDAgroup as mentor and executive coach with a focus on sales enablement. She is chapter lead of WiSE (Women in Sales Enablement) DACH.
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xiii
96 S. 15 farbige Illustr. 96 p. 15 illus. in color. |
| ISBN-13: | 9783658403676 |
| ISBN-10: | 3658403675 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kilian, Dietmar
Lorenz, Britta Mirski, Peter |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 7 mm |
| Von/Mit: | Dietmar Kilian (u. a.) |
| Erscheinungsdatum: | 28.04.2024 |
| Gewicht: | 0,157 kg |
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