Independent scholar Doyle Greene is the author of several books and serves on the editorial board of Film Criticism. He lives in Tucson Arizona.

Table of Contents

Acknowledgments

Preface

Introduction: Pop Goes the ­Avant-Garde

Part One: All You Need Is Studio Time (or, the Ballad of John and Yoko): The Beatles

1.¿Rebranding the Beatles: Sgt. Pepper's Lonely Hearts Club Band (1967)

2.¿Music Television: Magical Mystery Tour (1967)

3.¿The Dialectic of Lennon/McCartney: The Beatles (a.k.a. The White Album) (1968)

4.¿One Bad Apple: John Lennon, Yoko Ono and the ­Avant-Garde Turn

5.¿Breaking Up Is Hard to Do: Abbey Road (1969) and Let It Be (1970)

Part Two: No Commercial Potential: Frank Zappa and the Mothers of Invention

6.¿Zappa in Context: Pal Recording Studio and The Steve Allen Show (1963)

7.¿Motherly Summer of Love: Freak Out! (1966)

8.¿Nothing Succeeds Like Excess: Absolutely Free (1967) and "Rock Theater"

9.¿The Conscience of a (Practical) Conservative: We're Only in It for the Money (1968)

10.¿Project/Object: Zappa, Mass Culture and Postmodernism

Part Three: All Tomorrow's Parties: The Velvet Underground

11.¿Andy Says: The Exploding Plastic Inevitable and The Velvet Underground and Nico (1967)

12.¿The Black Album: White Light/White Heat (1968)

13.¿Playing It Safe: The Velvet Underground (1969) and Loaded (1970)

Conclusion: The ­Avant-Garde Goes Pop

Discography

Chapter Notes

Bibliography

Index