Jo Wimble-Groves is a successful tech entrepreneur, and the co-owner of an award-winning global mobile communications company; she is also a mom, and a passionate advocate for women and girls. In 2016, she started her Guilty Mother blog about parenting, work-life balance, and how we instil resilience into our kids - it now has over 50K followers on social media. Jo has been named as one of Management Today's "35 under 35" in The Sunday Times.

Author's platform: Jo's engaged online following amongst parents, her high-profile brand work, her connections to organisations such as Girl Guiding UK, and her existing speaking network will all play a significant role in supporting the launch and promotion of the book.

Most books about supporting girls to achieve their best are written by parenting gurus rather than someone who has achieved success themselves, like Jo. Her experience of being a successful businesswoman and seeing inequality in the workplace at first-hand brings a unique perspective to raising girls. This makes Rise of the Girl is as much a business book as it is a parenting manual.

Rise of the Girl also contains the views of a wide range of well-known sports people, performers and business leaders whom Jo has chosen for their resonance and relatability. They add an inspirational element to the book which isn't in most other parenting manuals.

Girls are increasingly aware of the challenges facing them in the modern world: 6 in 10 girls aged 14-21 in the UK think males are treated better than females; 72% of them noticed this difference in the media, 41% in school, and 22% at home. (The State of Girls' Rights in the UK 2019-20, by Plan International UK)

UN Resolution to improve girls' rights around the world: The UK is one of the 193 member states to sign up to the UN's Sustainable Development Goals, which include a commitment to end discrimination against girls. The Resolution outlines four key promises to enable girls to Learn (gain skills and education), Lead (gain power to take action), Decide (gain control over their lives and bodies) and Thrive (gain freedom from fear and harm). (United Nations Resolution)

Girls are more likely to suffer from anxiety and depression than boys: The number of diagnosed cases amongst children and young people has increased by 48% since 2004, with a marked bias towards girls; more than two-thirds of antidepressants prescribed to teenagers are for girls; girls are also more than twice as likely as boys to self-harm. (NHS Digital prevalence data, [...], and The Children's Society's Good Childhood report)

Girls are more likely to worry about their weight than boys: 25% of children in the US has been on a diet before turning 7 - most of them girls - and 80% of 10-year olds; 90% of children admitted to hospital due to eating disorders are girls. (Common Sense Media and [...])

Girls have poor self-image: 41% of girls aged 17-21 in the UK aren't happy with the way they look (up 30% from 2009), and a third would consider plastic surgery. (Girlguiding)

Women are held back by self-doubt and modesty: Men will apply for a job if they meet only 60% of the requirements, but women will apply only if they meet 100% of them. Even in a blind review process, men still dominate because they use more grandiose language to describe their achievements. (Hewlett Packard internal report, and the National Bureau of Economic Research)

Women still earn less than men: The gender pay gap among full-time employees in the UK stands at 8.9%, little changed from 2018, and a decline of only 0.6 percentage points since 2012. (Office for National Statistics)

Key features

Action plans for 7 key areas of your daughter's social, emotional and mental health

Guided dialogues with customisable options to make them age-appropriate

Practical parenting tips

Inspirational accounts from famous mums, dads and daughters