Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Research Perspectives on Social Media Influencers and their Followers
Taschenbuch von Brandi Watkins
Sprache: Englisch

58,30 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung

This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

Über den Autor

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

Inhaltsverzeichnis
[Mehr]
Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9781793613660
ISBN-10: 1793613664
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Watkins, Brandi
Hersteller: Lexington Books
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 15 mm
Von/Mit: Brandi Watkins
Erscheinungsdatum: 22.08.2022
Gewicht: 0,408 kg
Artikel-ID: 122914919
Über den Autor

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

Inhaltsverzeichnis

Acknowledgments

List of Figures and Tables

Introduction

Brandi Watkins, Ph.D.

Chapter 1: The Science of Social Media Influencer Marketing

Kelli S. Burns, Ph.D.

Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication

Alison N. Novak, Ph.D.

Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer

Elizabeth B. Jones, Ph.D.

Sydney O. Scheller

Nathan Vick

Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry

Carolyn Kim, Ph.D., APR

Karen Freberg, Ph.D.

Mitchell Friedman, Ed.D., APR

Amanda J. Weed, Ph.D., APR

Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements

Wangari Njathi

Nicole M. Lee, Ph.D.

Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy

Corey Jay Liberman, Ph.D.

Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context

Chelsea Woods, Ph.D.

Chapter 8: Ethical Responsibilities for Social Media Influencers

Jenn Burleson Mackay, Ph.D.

Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash

JoAnna Boudreaux

Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community

Carrie S. Trimble, Ph.D.

Nancy J. Curtin, Ph.D.

Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers

Vimviriya Limkangvanmongkol, Ph.D.

About the Contributors

Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9781793613660
ISBN-10: 1793613664
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Watkins, Brandi
Hersteller: Lexington Books
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 15 mm
Von/Mit: Brandi Watkins
Erscheinungsdatum: 22.08.2022
Gewicht: 0,408 kg
Artikel-ID: 122914919
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

slide 4 to 6 of 10