Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

Acknowledgments

List of Figures and Tables

Introduction

Brandi Watkins, Ph.D.

Chapter 1: The Science of Social Media Influencer Marketing

Kelli S. Burns, Ph.D.

Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication

Alison N. Novak, Ph.D.

Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer

Elizabeth B. Jones, Ph.D.

Sydney O. Scheller

Nathan Vick

Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry

Carolyn Kim, Ph.D., APR

Karen Freberg, Ph.D.

Mitchell Friedman, Ed.D., APR

Amanda J. Weed, Ph.D., APR

Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements

Wangari Njathi

Nicole M. Lee, Ph.D.

Chapter 6: It's a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics' Attitudes About, and Behaviors Regarding, Insulin Pump Therapy

Corey Jay Liberman, Ph.D.

Chapter 7: You "Can't Put Concealer on This One": Crisis Management in an Influencer Context

Chelsea Woods, Ph.D.

Chapter 8: Ethical Responsibilities for Social Media Influencers

Jenn Burleson Mackay, Ph.D.

Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash

JoAnna Boudreaux

Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community

Carrie S. Trimble, Ph.D.

Nancy J. Curtin, Ph.D.

Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers

Vimviriya Limkangvanmongkol, Ph.D.

About the Contributors