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Beschreibung
Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.
Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.
Über den Autor
Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.
Inhaltsverzeichnis
Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.
Details
Erscheinungsjahr: | 2020 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781108708241 |
ISBN-10: | 1108708242 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Ghauri, Pervez
Grønhaug, Kjell Strange, Roger |
Auflage: | 5th Revised edition |
Hersteller: | Cambridge University Press |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 244 x 170 x 19 mm |
Von/Mit: | Pervez Ghauri (u. a.) |
Erscheinungsdatum: | 12.03.2020 |
Gewicht: | 0,601 kg |
Über den Autor
Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.
Inhaltsverzeichnis
Part I. Challenges and Ambiguities of Business Research: 1. Introduction; 2. Research in business studies; Part II. The Research Process: 3. The research process; 4. Research problems; 5. Research design; 6. Measurements; Part III. Implementation: 7. Data collection for qualitative research; 8. Qualitative data analysis; 9. Data collection for quantitative research; 10. Description and preliminary analysis of quantitative data; 11. Multiple regression; 12. Additional methods of quantitative analysis; 13. Cross-cultural research; 14. Writing the final report.
Details
Erscheinungsjahr: | 2020 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781108708241 |
ISBN-10: | 1108708242 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Ghauri, Pervez
Grønhaug, Kjell Strange, Roger |
Auflage: | 5th Revised edition |
Hersteller: | Cambridge University Press |
Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 244 x 170 x 19 mm |
Von/Mit: | Pervez Ghauri (u. a.) |
Erscheinungsdatum: | 12.03.2020 |
Gewicht: | 0,601 kg |
Sicherheitshinweis