Carlos Rey
is Founder of DPMC and Professor and Director of the Chair Management by Missions and Corporate Governance at Universitat Internacional de Catalunya (UIC Barcelona), Spain.

Miquel Bastons
is Associate Professor of Organizational Behavior and Ethics at UIC Barcelona, Spain.

Phil Sotok
is Founder of VentureSource Corporation and President of DPMC North America, USA.

Presents a wider definition of purpose based on three dimensions of knowledge, motivation and action

Explains how to develop purpose-driven management systems including agile systems, subordinate missions, and purpose-driven systems

Includes over 50 academic frameworks and theories and more than 40 case studies from around the world

Part I. Understanding Purpose-driven Organizations.-

1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz.-

2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan MalbaSic.-

3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons.-

4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart.-

5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig.-

Part II. Creating Purpose-driven Organizations.-

6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok.-

7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca.-

8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner.-

9. (Re)Discovering Organizational Purpose; Clara Fontán, Ángel Alloza and Carlos Rey.-

10. Measuring the Purpose Effect; Álvaro Lleó, Carlos Rey and Nuria Chinchilla.