John Thornton Caldwell

Acknowledgments vii

Introduction: Industry Reflexivity and Common Sense 1

Chapter 1: Trade Stories and Career Capital 37

Chapter 2: Trade Rituals and Turf Marking 69

Chapter 3: Trade Images and Imagined Communities (Below the Line) 110

Chapter 4: Trade Machines and Manufactured Identities (Below the Line) 150

Chapter 5: Industrial Auteur Theory (Above the Line/Creative) 197

Chapter 6: Industrial Identity Theory (Above the Line/Business) 232

Chapter 7: Industrial Reflexivity as Viral Marketing 274

Conclusion: Shoot-Outs, Bake-Offs, and Speed Dating (Manic Disclosure/Non-Disclosure 316

Appendix 1: Method: Artifacts and Cultural Practices in Production Studies 345

Appendix 2: A Taxonomy of DVD Bonus Track Strategies and Functions 362

Appendix 3: Practitioner Avowal/Disavowal (Industrial Doublespeak) 368

Appendix 4: Corporate Reflexivity vs. Worker Reflexivity (The Two Warring Flipsides of Industrial Self-Disclosure) 370

Notes 373

Works Cited 433

Index 445