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The book introduces key concepts in the study of digital contexts and online communication, and discusses how these can be understood from the perspective of pragmatics. Each chapter examines a different topic and includes an overview of key research alongside original pragmatic analyses of data. Topics include sharing and liking, emoji and emotions, memes, and clickbait. Kate Scott focuses on how ideas and topics from pragmatics can be applied to mediated contexts, irrespective of the particular media.
The book is an essential guide to the pragmatics of online discourse and behaviour for students and researchers working in the areas of digital pragmatics, language and media, and English language, linguistics, and communication studies.
The book introduces key concepts in the study of digital contexts and online communication, and discusses how these can be understood from the perspective of pragmatics. Each chapter examines a different topic and includes an overview of key research alongside original pragmatic analyses of data. Topics include sharing and liking, emoji and emotions, memes, and clickbait. Kate Scott focuses on how ideas and topics from pragmatics can be applied to mediated contexts, irrespective of the particular media.
The book is an essential guide to the pragmatics of online discourse and behaviour for students and researchers working in the areas of digital pragmatics, language and media, and English language, linguistics, and communication studies.
Kate Scott is a senior lecturer at Kingston University, London (UK). Her research focuses on cognitive pragmatics, and she has published on the pragmatics of digitally mediated communication, exploring topics including hashtags, clickbait, and memes.
Preface
Acknowledgments
1. Introducing Pragmatics Online
2. Exploring Online Contexts
3. The Pragmatics of Sharing Online
4. The Pragmatics of Tagging
5. Non-verbal Communication Online
6. The Pragmatics of Memes
7. You Won't Believe What's in Chapter 7!
8. Researching Online Pragmatics
Index
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Allg. & vergl. Sprachwissenschaft, Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138368590 |
| ISBN-10: | 1138368598 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Scott, Kate |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 10 mm |
| Von/Mit: | Kate Scott |
| Erscheinungsdatum: | 28.02.2022 |
| Gewicht: | 0,284 kg |
Kate Scott is a senior lecturer at Kingston University, London (UK). Her research focuses on cognitive pragmatics, and she has published on the pragmatics of digitally mediated communication, exploring topics including hashtags, clickbait, and memes.
Preface
Acknowledgments
1. Introducing Pragmatics Online
2. Exploring Online Contexts
3. The Pragmatics of Sharing Online
4. The Pragmatics of Tagging
5. Non-verbal Communication Online
6. The Pragmatics of Memes
7. You Won't Believe What's in Chapter 7!
8. Researching Online Pragmatics
Index
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Allg. & vergl. Sprachwissenschaft, Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138368590 |
| ISBN-10: | 1138368598 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Scott, Kate |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 10 mm |
| Von/Mit: | Kate Scott |
| Erscheinungsdatum: | 28.02.2022 |
| Gewicht: | 0,284 kg |
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