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Practical Digital Marketing and AI Psychology
How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
Taschenbuch von J. Jonathan Gabay
Sprache: Englisch

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Beschreibung
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
Über den Autor

J. Jonathan Gabay is an award-winning copywriter, author of 15 books, an international podcaster, keynote speaker, and senior university lecturer. He regularly appears on news channels including BBC, CNN, SKY News, Al Jazeera, and The Times (Radio Network). His digital psychology courses are delivered at major universities, as well as for official trade organisations, such as the Chartered Institute of Marketing and DMANC (Direct Marketing Association of North California). He has also devised and delivered highly successful graduate-level programmes for universities throughout Europe and advises major educational institutions on the use of AI.

Inhaltsverzeichnis

1. Atlas of your mind 2. I vs AI 3. Me, myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases, fallacies, and rules of thumb

Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032530284
ISBN-10: 1032530286
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Gabay, J. Jonathan
Hersteller: Routledge
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 234 x 156 x 24 mm
Von/Mit: J. Jonathan Gabay
Erscheinungsdatum: 05.08.2024
Gewicht: 0,685 kg
Artikel-ID: 128635398
Über den Autor

J. Jonathan Gabay is an award-winning copywriter, author of 15 books, an international podcaster, keynote speaker, and senior university lecturer. He regularly appears on news channels including BBC, CNN, SKY News, Al Jazeera, and The Times (Radio Network). His digital psychology courses are delivered at major universities, as well as for official trade organisations, such as the Chartered Institute of Marketing and DMANC (Direct Marketing Association of North California). He has also devised and delivered highly successful graduate-level programmes for universities throughout Europe and advises major educational institutions on the use of AI.

Inhaltsverzeichnis

1. Atlas of your mind 2. I vs AI 3. Me, myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases, fallacies, and rules of thumb

Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032530284
ISBN-10: 1032530286
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Gabay, J. Jonathan
Hersteller: Routledge
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 234 x 156 x 24 mm
Von/Mit: J. Jonathan Gabay
Erscheinungsdatum: 05.08.2024
Gewicht: 0,685 kg
Artikel-ID: 128635398
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