Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand. She is a research-led but practice-oriented cross-disciplinary academic working in the areas of Political Marketing, Political Management and Political Leadership. She has authored or edited 16 books, including The Political Marketing Game, Political Marketing: principles and applications now in its 3rd edition, and The Ministry of Public Input (2015) which won the IAP2 Australasia Research Award. Jennifer also edits a book series on Political Marketing and Political Management. She has strong interests in research impact and employability and was academic advisor to TVNZ's Vote Compass in the 2014 and 2017 New Zealand elections and is an Employability advocate and teaches an employability course 'The Practice of Politics.' See [...]

1. Introduction: The importance and nature of political management 2. Political planning: designing and implementing organisational strategy in government, parties and campaigns 3. Political organising: power, structure and culture in government, parties and campaigns 4. Political HR: appointing and utilising staff and volunteers in government, parties and campaigns 5. Political Leadership: using diverse power sources to exert influence in government, parties and campaigns 6. Political Reviewing: reflection and renewal in government, parties and campaigns 7. Conclusion: A Model of the 4 Ds of Political Management