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Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
Taschenbuch von Al Ramadan (u. a.)
Sprache: Englisch

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Beschreibung

'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies'
Jim Goetz, Partner, Sequoia Capital

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.

Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.

'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies'
Jim Goetz, Partner, Sequoia Capital

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.

Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.

Über den Autor
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
Details
Erscheinungsjahr: 2016
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780349411361
ISBN-10: 0349411360
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ramadan, Al
Lochhead, Christopher
Peterson, Dave
Maney, Kevin
Hersteller: Little, Brown Book Group
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 231 x 151 x 25 mm
Von/Mit: Al Ramadan (u. a.)
Erscheinungsdatum: 14.06.2016
Gewicht: 0,358 kg
Artikel-ID: 103954595
Über den Autor
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
Details
Erscheinungsjahr: 2016
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780349411361
ISBN-10: 0349411360
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ramadan, Al
Lochhead, Christopher
Peterson, Dave
Maney, Kevin
Hersteller: Little, Brown Book Group
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 231 x 151 x 25 mm
Von/Mit: Al Ramadan (u. a.)
Erscheinungsdatum: 14.06.2016
Gewicht: 0,358 kg
Artikel-ID: 103954595
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