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Platform Strategy
How to Unlock the Power of Communities and Networks to Grow Your Business
Buch von Benoit Reillier (u. a.)
Sprache: Englisch

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Beschreibung

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .

Über den Autor

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.

Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.

Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (King's College, London). He also holds MBAs from both Columbia University in New York City and London Business School.

Inhaltsverzeichnis

Chapter 1. Introduction to platform businesses

Chapter 2. The meteoric rise of platform businesses

Chapter 3. What is a platform business?

Chapter 4. Economic characteristics of platforms

Chapter 5. Platforms as business models

Chapter 6. Platform-powered ecosystems

Chapter 7. Lifestages of platforms: design

Chapter 8. Platform ignition: proving the concept

Chapter 9. Platform scaling: reaching critical mass

Chapter 10. Platform maturity: defending profitable growth

Chapter 11. Platform pricing

Chapter 12. Trust, governance and brand

Chapter 13. Platforms, regulation and competition

Chapter 14. Competing against platforms

Chapter [...] future of platforms

Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781472480248
ISBN-10: 1472480244
Sprache: Englisch
Einband: Gebunden
Autor: Reillier, Benoit
Reillier, Laure Claire
Redaktion: Reillier, Laure Claire
Reillier, Benoit
Hersteller: Taylor & Francis Ltd
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 254 x 180 x 20 mm
Von/Mit: Benoit Reillier (u. a.)
Erscheinungsdatum: 10.04.2017
Gewicht: 0,575 kg
Artikel-ID: 108201137
Über den Autor

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.

Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.

Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (King's College, London). He also holds MBAs from both Columbia University in New York City and London Business School.

Inhaltsverzeichnis

Chapter 1. Introduction to platform businesses

Chapter 2. The meteoric rise of platform businesses

Chapter 3. What is a platform business?

Chapter 4. Economic characteristics of platforms

Chapter 5. Platforms as business models

Chapter 6. Platform-powered ecosystems

Chapter 7. Lifestages of platforms: design

Chapter 8. Platform ignition: proving the concept

Chapter 9. Platform scaling: reaching critical mass

Chapter 10. Platform maturity: defending profitable growth

Chapter 11. Platform pricing

Chapter 12. Trust, governance and brand

Chapter 13. Platforms, regulation and competition

Chapter 14. Competing against platforms

Chapter [...] future of platforms

Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781472480248
ISBN-10: 1472480244
Sprache: Englisch
Einband: Gebunden
Autor: Reillier, Benoit
Reillier, Laure Claire
Redaktion: Reillier, Laure Claire
Reillier, Benoit
Hersteller: Taylor & Francis Ltd
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 254 x 180 x 20 mm
Von/Mit: Benoit Reillier (u. a.)
Erscheinungsdatum: 10.04.2017
Gewicht: 0,575 kg
Artikel-ID: 108201137
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