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Pharma Marketing Management
Taschenbuch von Muralidhar Rao
Sprache: Englisch

18,65 €*

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Beschreibung
This book is written strictly as Per PCI [...] comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels.

It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry.
The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs.

Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.
This book is written strictly as Per PCI [...] comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels.

It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry.
The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs.

Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.
Details
Erscheinungsjahr: 2023
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Sachliteratur
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9798890024039
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Rao, Muralidhar
Hersteller: Notion Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42 In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 203 x 127 x 9 mm
Von/Mit: Muralidhar Rao
Erscheinungsdatum: 13.03.2023
Gewicht: 0,165 kg
Artikel-ID: 126768570
Details
Erscheinungsjahr: 2023
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Sachliteratur
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9798890024039
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Rao, Muralidhar
Hersteller: Notion Press
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42 In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 203 x 127 x 9 mm
Von/Mit: Muralidhar Rao
Erscheinungsdatum: 13.03.2023
Gewicht: 0,165 kg
Artikel-ID: 126768570
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