Learn to:

• Distinguish yourself with an authentic personal brand
• Cultivate your on-brand career by charting a roadmap to success
• Build a strong online identity to showcase your brand
• Evaluate and evolve your personal brand over time

Your go-to guide for creating and maintaining a personal trademark

Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.

• The business of you -- get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand
• Get the word out -- communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media
• Make your mark -- fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network
• Know your niche -- find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story
• Be smart -- stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand

Open the book and find:

• Why personal branding is important
• How to craft a positive, unique brand image
• Case studies in personal branding success
• Ways to pinpoint your strengths
• How to let your personality shine
• Tips to align yourself with your target market