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Beschreibung
Take a strategic approach to social media marketing and build an organic community of followers.
Take a strategic approach to social media marketing and build an organic community of followers.
Über den Autor
Jenny Li Fowler is the director of social media strategy at Massachusetts Institute of Technology (MIT). She previously served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic and meaningful presence on social media platforms. She is based in Cambridge, Massachusetts.
Inhaltsverzeichnis
Chapter - 01: Strategy versus tactics; Chapter - 02: Social media goalsetting; Chapter - 03: Who is your audience?; Chapter - 04: Choosing the right platforms; Chapter - 05: Content discovery; Chapter - 06: The posting process; Chapter - 07: The content calendar; Chapter - 08: What metrics should you be tracking on social media?; Chapter - 09: The backup plan; Chapter - 10: Tips for thriving as a social media manager;
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Betriebswirtschaft |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398612976 |
ISBN-10: | 1398612979 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Fowler, Jenny Li |
Hersteller: | Kogan Page |
Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
Maße: | 233 x 162 x 17 mm |
Von/Mit: | Jenny Li Fowler |
Erscheinungsdatum: | 03.12.2023 |
Gewicht: | 0,35 kg |
Über den Autor
Jenny Li Fowler is the director of social media strategy at Massachusetts Institute of Technology (MIT). She previously served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic and meaningful presence on social media platforms. She is based in Cambridge, Massachusetts.
Inhaltsverzeichnis
Chapter - 01: Strategy versus tactics; Chapter - 02: Social media goalsetting; Chapter - 03: Who is your audience?; Chapter - 04: Choosing the right platforms; Chapter - 05: Content discovery; Chapter - 06: The posting process; Chapter - 07: The content calendar; Chapter - 08: What metrics should you be tracking on social media?; Chapter - 09: The backup plan; Chapter - 10: Tips for thriving as a social media manager;
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Betriebswirtschaft |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398612976 |
ISBN-10: | 1398612979 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Fowler, Jenny Li |
Hersteller: | Kogan Page |
Verantwortliche Person für die EU: | Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
Maße: | 233 x 162 x 17 mm |
Von/Mit: | Jenny Li Fowler |
Erscheinungsdatum: | 03.12.2023 |
Gewicht: | 0,35 kg |
Sicherheitshinweis