In this fascinating work of cultural theory and philosophy, Robert Pfaller explores the hidden cost of our contemporary approach to pleasure, belief and illusion. Sports, design, eroticism, social intercourse and games - indeed, all those aspects of our culture commonly deemed 'pleasurable' - seem to require beliefs that many regard as illusory. But in considering themselves above the self-deceptions of the crowd, those same sceptics are prone to dismissing a majority of the population as naive or misguided. In doing so, they create a false opposition between the 'simple' masses and their more enlightened rulers. And this dichotomy then functions as an ideological support for neoliberal government: citizens become irrational victims, to be ruled over by a protective security state. What initially appears to be a universal pleasure principle - the role of 'anonymous illusions' in mass culture - in this way becomes a rationale for dismantling democracy.