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No B.S. Trust Based Marketing
The Ultimate Guide to Creating Trust in an Understandibly Un-Trusting World
Taschenbuch von Dan S Kennedy (u. a.)
Sprache: Englisch

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Beschreibung

"My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights." -- Harry S. Dent, Jr., author, The Great Crash Ahead



Trust Between Consumers and Businesses is Gone Here's How to Fix It

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.

No B.S. Trust-Based Marketing covers:

  • • 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations • How to avoid dumb mistakes that scream "salesman" to prospects• Why "Where can I find clients?" is the wrong question.
The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

"My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights." -- Harry S. Dent, Jr., author, The Great Crash Ahead



Trust Between Consumers and Businesses is Gone Here's How to Fix It

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.

No B.S. Trust-Based Marketing covers:

  • • 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations • How to avoid dumb mistakes that scream "salesman" to prospects• Why "Where can I find clients?" is the wrong question.
The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Inhaltsverzeichnis
Contents to come
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781599184401
ISBN-10: 1599184400
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kennedy, Dan S
Zagula, Matt
Hersteller: Entrepreneur Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 226 x 151 x 20 mm
Von/Mit: Dan S Kennedy (u. a.)
Erscheinungsdatum: 07.08.2012
Gewicht: 0,391 kg
Artikel-ID: 106615632
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Inhaltsverzeichnis
Contents to come
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781599184401
ISBN-10: 1599184400
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kennedy, Dan S
Zagula, Matt
Hersteller: Entrepreneur Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 226 x 151 x 20 mm
Von/Mit: Dan S Kennedy (u. a.)
Erscheinungsdatum: 07.08.2012
Gewicht: 0,391 kg
Artikel-ID: 106615632
Sicherheitshinweis