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This book answers questions like:
• How do we get people to care about our products?
• What's the business value of empathetic communications?
• Why do we need to worry about voice, tone, and wording?
• How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.
This book answers questions like:
• How do we get people to care about our products?
• What's the business value of empathetic communications?
• Why do we need to worry about voice, tone, and wording?
• How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.
Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.
Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Importe, Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321988195 |
| ISBN-10: | 0321988191 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Lee, Kate
Fenton, Nicole |
| Hersteller: | Pearson Education (US) |
| Verantwortliche Person für die EU: | New Riders, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 228 x 177 x 15 mm |
| Von/Mit: | Kate Lee (u. a.) |
| Erscheinungsdatum: | 26.06.2014 |
| Gewicht: | 0,365 kg |
Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.
Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Importe, Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321988195 |
| ISBN-10: | 0321988191 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Lee, Kate
Fenton, Nicole |
| Hersteller: | Pearson Education (US) |
| Verantwortliche Person für die EU: | New Riders, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 228 x 177 x 15 mm |
| Von/Mit: | Kate Lee (u. a.) |
| Erscheinungsdatum: | 26.06.2014 |
| Gewicht: | 0,365 kg |
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