Shortlisted for the 2018 Financial Times & McKinsey Business Book of the Year Award
'A must-read . . . a gift to our movements. It's not just about going viral - it's about connecting millions of people.' - Alicia Garza, co-founder, Black Lives Matter
"'A manual on how to navigate the 21st century' - Guardian
HOW ANYONE CAN PERSUADE, MOBILIZE, AND SUCCEED IN OUR CHAOTIC CONNECTED WORLD
For most of human history the rules of power were clear: power was something to be seized, and then jealously guarded. Under this 'Old Power' the boundaries between who held power, and who was excluded from it, were clear.
Now, we all sense that something has changed. Outsiders and insurgents keep on winning, while many of our most important institutions are crumbling. From Brexit to Black Lives Matter and #MeToo; from Corbyn to Trump; from YouTube sensations to darker phenomena such as the emergence of ISIS - in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed.
In New Power, two visionary thinkers, Jeremy Heimans and Henry Timms, confront the biggest story of our time: how the nature of power has changed, and how this 'New Power' is already shaping who governs us, how we work, and even how we think and feel.
Drawing on examples from business, politics, popular culture and social justice, as well as case studies of organizations like Lego and TED, this ground-breaking book provides a new way of understanding the twenty-first century and the tools we need to thrive in it.
'Power is shifting as never before, so New Power is addressing a vital issue for our times: how to make the voices and choices of all, not just a few, count for something.' David Miliband
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