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Cover: 9781933820064 | Mental Models | Aligning Design Strategy with Human Behavior | Young
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Mental Models
Aligning Design Strategy with Human Behavior
Taschenbuch von Indi Young
Sprache: Englisch

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Beschreibung
There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
Über den Autor
Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series, Assumptions Aside, that will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency.
Details
Erscheinungsjahr: 2008
Fachbereich: Betriebssysteme & Benutzeroberflächen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781933820064
ISBN-10: 1933820063
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Young, Indi
Hersteller: Rosenfeld Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 18 mm
Von/Mit: Indi Young
Erscheinungsdatum: 01.02.2008
Gewicht: 0,463 kg
Artikel-ID: 121119354
Über den Autor
Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series, Assumptions Aside, that will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency.
Details
Erscheinungsjahr: 2008
Fachbereich: Betriebssysteme & Benutzeroberflächen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781933820064
ISBN-10: 1933820063
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Young, Indi
Hersteller: Rosenfeld Media
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 18 mm
Von/Mit: Indi Young
Erscheinungsdatum: 01.02.2008
Gewicht: 0,463 kg
Artikel-ID: 121119354
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