Welcome to the first truly post-Christian generation
Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--on the scene that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is poised to challenge every church to rethink its role in light of a rapidly changing culture.

From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps us rethink our old evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation right where they are.

"James Emery White shares helpful insights into the generation that follows the Millennial generation in a clear, practical way. Pastors and church leaders seeking to better understand the world of their youth ought to read this text."--Ed Stetzer, Billy Graham Distinguished Chair, Wheaton College

"Christian leaders who are not only serious about church and ministry but who also want to understand and engage culture in order to connect this post-Christian world with the claims of the gospel will find White's work to be essential reading. Highly recommended!"--David S. Dockery, president, Trinity International University/Trinity Evangelical Divinity School

"It's clear that Jim has a white-hot passion for Generation Z to know God. His research, practical applications, and desire for all church leaders to get this right will inspire and challenge you."
--Sue Miller, children's ministry champion; Orange Conference staff; author of Not Normal: 7 Quirks of Incredible Volunteers

James Emery White (PhD, Southern Seminary) is the founding and senior pastor of Mecklenburg Community Church, a suburban megachurch in Charlotte, North Carolina, often cited as one of the fastest-growing church starts in the United States. Former president of Gordon-Conwell Theological Seminary, White is the author of over twenty books, including The Rise of the Nones, Rethinking the Church, What They Didn't Teach You in Seminary, and The Church in an Age of Crisis.