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McQuail¿s Media and Mass Communication Theory
Taschenbuch von Denis Mcquail (u. a.)
Sprache: Englisch

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Beschreibung
A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.
A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.
Über den Autor

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail¿s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Inhaltsverzeichnis
Part 1 Preliminaries
Chapter 1: Introduction to the Book
Chapter 2: The Rise, Decline, and Return of Mass Media
Part 2 Theories
Chapter 3: Concepts and Models for Mass Communication
Chapter 4: Theories of Media and Society
Chapter 5: Media, Mass Communication, and Culture
Chapter 6: New Media Theory
Part 3 Structures
Chapter 7: Freedom and Accountability of Media
Chapter 8: Ownership and Governance of Media
Chapter 9: Global Mass Communication
Part 4 Organizations
Chapter 10: The Media Organization: Pressures and Demands
Chapter 11: The Production of Media Culture
Part 5 Content
Chapter 12: Media Content: Issues, Concepts and Methods of Analysis
Chapter 13: Media Genres, Formats and Texts
Part 6 Audiences
Chapter 14: Audience Theory and Research Traditions
Chapter 15: Audience Formation and Experience
Part 7 Effects
Chapter 16: Processes and Models of Media Effects
Chapter 17: A Canon of Media Effects
Part 8 Epilogue
Chapter 18: The Future of Media and Mass Communication Theory
Details
Erscheinungsjahr: 2020
Fachbereich: Kommunikationswissenschaften
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781473902510
ISBN-10: 1473902517
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Mcquail, Denis
Deuze, Mark
Redaktion: Mcquail, Denis
Hersteller: SAGE Publishing Ltd
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 235 x 191 x 37 mm
Von/Mit: Denis Mcquail (u. a.)
Erscheinungsdatum: 09.04.2020
Gewicht: 1,259 kg
Artikel-ID: 117852673
Über den Autor

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail¿s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Inhaltsverzeichnis
Part 1 Preliminaries
Chapter 1: Introduction to the Book
Chapter 2: The Rise, Decline, and Return of Mass Media
Part 2 Theories
Chapter 3: Concepts and Models for Mass Communication
Chapter 4: Theories of Media and Society
Chapter 5: Media, Mass Communication, and Culture
Chapter 6: New Media Theory
Part 3 Structures
Chapter 7: Freedom and Accountability of Media
Chapter 8: Ownership and Governance of Media
Chapter 9: Global Mass Communication
Part 4 Organizations
Chapter 10: The Media Organization: Pressures and Demands
Chapter 11: The Production of Media Culture
Part 5 Content
Chapter 12: Media Content: Issues, Concepts and Methods of Analysis
Chapter 13: Media Genres, Formats and Texts
Part 6 Audiences
Chapter 14: Audience Theory and Research Traditions
Chapter 15: Audience Formation and Experience
Part 7 Effects
Chapter 16: Processes and Models of Media Effects
Chapter 17: A Canon of Media Effects
Part 8 Epilogue
Chapter 18: The Future of Media and Mass Communication Theory
Details
Erscheinungsjahr: 2020
Fachbereich: Kommunikationswissenschaften
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781473902510
ISBN-10: 1473902517
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Mcquail, Denis
Deuze, Mark
Redaktion: Mcquail, Denis
Hersteller: SAGE Publishing Ltd
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 235 x 191 x 37 mm
Von/Mit: Denis Mcquail (u. a.)
Erscheinungsdatum: 09.04.2020
Gewicht: 1,259 kg
Artikel-ID: 117852673
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