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Englisch
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Beschreibung
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Über den Autor
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Inhaltsverzeichnis
- 1. What Do Marketing Executives Do?
- 2. Consumer Behaviour and Business Buyer Behaviour
- 3. Meaningful Marketing Metrics
- 4. Market Research
- 5. The Marketing Environment
- 6. Customer Segmentation and Targeting
- 7. Products (Goods and Services)
- 8. Physical Availability, Retailing and Shopping
- 9. Pricing and Discounting
- 10. Selling and Sales Management
- 11. Advertising
- 12. Media Decisions
- 13. Developing and Implementing a Marketing Plan
- 14. Global Marketing
- 15. Ethics and Social Responsibility
- 16. Social Marketing
- 17. Social Responsibility and Ethics
Details
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780195590296 |
ISBN-10: | 0195590295 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Sharp, Byron |
Auflage: | 2nd edition |
Hersteller: | Hurst & Co. |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 249 x 202 x 35 mm |
Von/Mit: | Byron Sharp |
Erscheinungsdatum: | 30.01.2018 |
Gewicht: | 1,728 kg |
Über den Autor
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Inhaltsverzeichnis
- 1. What Do Marketing Executives Do?
- 2. Consumer Behaviour and Business Buyer Behaviour
- 3. Meaningful Marketing Metrics
- 4. Market Research
- 5. The Marketing Environment
- 6. Customer Segmentation and Targeting
- 7. Products (Goods and Services)
- 8. Physical Availability, Retailing and Shopping
- 9. Pricing and Discounting
- 10. Selling and Sales Management
- 11. Advertising
- 12. Media Decisions
- 13. Developing and Implementing a Marketing Plan
- 14. Global Marketing
- 15. Ethics and Social Responsibility
- 16. Social Marketing
- 17. Social Responsibility and Ethics
Details
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9780195590296 |
ISBN-10: | 0195590295 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Sharp, Byron |
Auflage: | 2nd edition |
Hersteller: | Hurst & Co. |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Maße: | 249 x 202 x 35 mm |
Von/Mit: | Byron Sharp |
Erscheinungsdatum: | 30.01.2018 |
Gewicht: | 1,728 kg |
Sicherheitshinweis